Roy Chua is founder and principal at AvidThink, an independent research and advisory service formed in 2018 out of SDxCentral's research arm. Roy was previously co-founder at SDxCentral and prior to that, he was a management consultant working with Fortune 500 and technology startups on go-to-market and product strategy. As an early participant in the software-defined infrastructure movement, Roy is a frequent speaker at infrastructure technology events and a regular contributor to leading publications. A graduate of UC Berkeley's electrical engineering and computer science program and MIT's Sloan School of Business, Roy has 20+ years of management and operating experience, including founding several Silicon Valley startups.